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The 'American Dream' May Be Bad For Your Health

(U.S. News and World Report) My heart warmed when I saw Coca-Cola’s Super Bowl ad last week and heard the first strands of "America the Beautiful" sung in Hindi. As an Indian immigrant, I felt pride seeing the faces and voices that reflect a modern, diverse United States. Instead of the usual anti-immigrant rhetoric and stereotyped images, I felt like all of us who are immigrants were finally being welcomed.
It didn’t take long, however, before my stomach turned. It was the sinking realization that the smart ad executives at Coca-Cola simply recognize that immigrants have money to spend and that many still want the American Dream.
Research has shown that people associate food with identity. That can be especially true of immigrants who are transitioning into a new culture and trying to integrate into American society. The real message behind the ad was not about embracing diversity, but rather, “Drinking Coca-Cola is American. Coke is part of the American Dream.”…
It is well known that the over-consumption of sodas and other sugary drinks is an important driver of the high rates of obesity, diabetes, heart disease in the U.S. Just last week, another study showed that too much sugar consumption leads to heart disease. Many studies show that for almost all immigrant groups, living in the U.S. for more years and being a second generation immigrant is associated with more obesity.
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