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'Designated driver' campaign model for distracted driving

(UPI) The Harvard School of Public Health associate dean who was behind the "designated driver" campaign says he plans a similar move against distracted driving.
Jay Winsten, Frank Stanton director of the Harvard School of Public Health's Center for Health Communication in Boston, spearheaded the successful designated driver campaign in the late 1980s and early 1990s to reduce drunken driving. Now he says messages against distracted driving -- on television shows, movies, websites or social media -- would change social norms about the acceptability of emailing or texting behind the wheel.
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