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TV spots increase awareness of stroke signs: study

(Reuters Health) An educational TV campaign aimed at teaching the warning signs of stroke improved stroke awareness among Japanese women, but not men, a new study finds…
"Based on this study, women were more interested in health than men," said Dr. Andrew Russman, a neurologist at the Harris Stroke Center at Henry Ford Hospital who was not involved in the study.
"But it could have been due to more women paying attention to the ads," he told Reuters Health. "What's missing is they didn't determine why men weren't watching these shows."
Whether attention to TV ads translates into a change in behavior was also not addressed by the study.
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